Search Engine Optimization

Get a detailed analysis of your site, extensive keyword research and ongoing SEO work, including a comprehensive monthly, fortnightly or weekly SEO ranking report. increase organic search traffic to your website with IMPA Software SEO solutions. for a winning online marketing strategy, businesses need to create content that is consistent, authoritative, relevant, and tailored to brand voice. our team will collaborate with you to tell the story of your company and support on page relevancy signals for organic and paid search.

Search Engine Marketing (SEM)

Search Engine Marketing or SEM has gained momentum in the recent years. With the phenomenal increase in the number of online businesses, it has become crucial for enterprises to break through cut-throat competition and market their services and products online.

Your E-Business can attract profit only if you reach out to your customers and keep them updated about your online presence. In a way, online marketing is as crucial as your business itself.

IMPA search engine marketing solutions help e-businesses increase their websites’ online visibility through ethical, strategic and ground-breaking methodologies. We improve your visitor traffic, search engine rankings and generate good business leads. Through ethical and whitehat strategies, we establish a firm and trustworthy brand persona for your business online and enhance its equity in the webscape.

Result-oriented, our practices escalate your position in Search Engine Result pages (SERPs) and cut down your advertising expenditure just by establishing good search engine visibility. Leveraging our industry intelligence and expertise, we drive quality traffic to your website and thereby, accelerate your ROIs creating a niche for your business on the web.

Our Search Engine Marketing services comprise of Search Engine Optimization (SEO) and Pay per Click Management (PPC).

Pay Per Click (PPC)

Pay Per Click is (PPC) is gaining momentum in recent times and it is the surest success venture. Simple traffic without enormous ado is the principle offered by PPC to its advertiser.

Affordable, result oriented PPC solutions are provided by IMPA Software for the clients. Through our immense experience in PPC trends and search algorithms, we support you to bring much more quality traffic to your site.

We have expert PPC consultants you can guide and support you to make the best usage of PPC programs such as AdWords, Yahoo! Search Engine, marketing, Ad centre and much more supports you to balance engine visibility and receive rich quality score with the low level of investment. With perfect stock analysis and linguistic research, we motivate your ROI through PPC Ads that are high in quality score but has minimized CPC (Cost-Per-Click)

Initially, we perform a detailed analysis and research on the keywords, find trends and competitors, studies related to your operation. Our research results are the outcomes are from linguistic –technical understanding of your target customer behaviour and search algorithms. Then, we change and balance your web page contents with the perfect combination of keywords to increase your Click Through Rate (CTR). We regularly measure our campaigns and update them for much better results.